TRADE-MARK PORTFOLIO MANAGEMENT
Registration is only one of the many steps that must be undertaken to protect the trade-marks’ rights. To preserve their registration, trade-mark owners must keep an eye on them on a constant basis. The value of the company’s trade-mark portfolio increases when the marks are properly managed.
Owners must not only know what their trade-mark portfolio is made of, they must also ensure that the marks always fit with the company’s objectives, are used in conformity with the local Trade-marks Acts and that the registrations properly reflect the trade-marks’ rights and status.
Moreover, trade-marks are real business tools and can be used to build strong and valuable business partnerships and as financial levers.
ID® TRADEMARK assists companies in managing their trade-mark portfolio.
Trade-marks inventory and preliminary proceedings
- Due diligence
- Deadlines recordation
- Updates of the Register entries
- Inventory and registration of trade-marks
- Recordation of trade-marks history
- Recordation and legal review of business agreements
- Use verification
- Planning other strategic Register entries
Aligning the mark with the company’s business plan
- Registrations analysis (owner, wares, services, territories, etc.)
- Elaboration of registration amendments and additional registration strategies
- Review and legal recommendations with respect to licences
- Elaboration of trade-marks sale, transfer and assignment strategies
Use conformity
- Trade-mark use analysis and recommendations
- Assisting in the elaboration of internal and external use politics (internal departments, distributors, sponsors, advertisement, etc.)
Trade-mark valorization
- Assisting in the planning of strategic licence agreement, garanty interest inscriptions and trade-marks sell
Additional strategic registrations
- Licences / authorized users (where applicable)
- Customs IP register entries
- Quebec’s companies Registry (CIDREQ)
- Internet domain names
The value of a company’s trade-mark portfolio increases when the marks are properly managed. Do not hesitate to call upon our know-how.
Need legal advice? Book a consultation or contact us at 514 454-5300 or toll-free at 1 844 454-5300.